About The Project
We were tasked with using the General Session foyer to share the new LensCrafters in-store look and feel. The store display would educate, fascinate, and convey key elements of the LensCrafters brand. We also designed and produced a subsequent learning event called Marketplace.
Create a realistic mock up of the newest store design and layout within a tight foyer footprint. In addition, we were to create a fun, immersive experience for 1500 attending associates that would pique interest, encourage hands on learning and foster positive memories of the event.
We designed, and built five pillar kiosk stations - each representing a business initiative. We used gamification and turned the entire experience into a scavenger hunt. We broke associates down into small groups, and assigned a team leader. The groups used an iPad app to track their progress through the scavenger hunt. Associates who completed the program received prizes.
The team at Iacono is not only a pleasure to work with, they are also extremely professional and very creative. This past year, they helped us bring our newly evolved brand to life at a major company event with 1,200 people and create a newly branded office environment. Both initiatives were a critical step in immersing our associates in the new brand and both were a huge success.