Miami University, known for its beautiful campus, is a public university in Oxford, Ohio. It has a strong and passionate base of alumni and has been focusing on expanding and renovating for the past several decades. During the opening weekend of its new Armstrong Student Center, Miami held a gala to celebrate a successful fundraising campaign and to showcase the new building. The event for 400 included a cocktail party, sit-down dinner, and a series of entertaining presentations.

Miami University
Campaign Gala
Armstrong Student Center
Live Event

About The Project

Miami wanted to recognize key alumnus who had donated to the capital campaign with a branded event. They needed a strong narrative thread to tell the story in a festive, but unpretentious setting. Iacono’s goal was to throw an event that would resonate with the alum’s shared history and convey plans for future expansion. We used printed branding, décor, staging and performances to help communicate those messages.


Create branding and staging solutions that provide an upscale gala experience without being extravagant. Incorporate a stage, tables and seating into a small space and give the illusion of spaciousness. Engage attendees and bring the theme, “Days of Old, Days to Be” to life.


We made full use of branding by designing and printing several custom floor graphics. The words to the alma mater lined the stair risers as a powerful connection to the brand. Student performers entertained throughout the evening. During the cocktail party, students dressed in period costumes, representing Miami’s “days of old.” We were able to include small touches that made a big impact from stage, such as a confetti blast when the total amount of money raised was announced.

Congratulations Iacono Team - we did it!!! What a wonderful event we had this past weekend. Thank you to everyone for your hard work these last few months. We truly couldn’t have pulled this off without you

Kim Tavares MBA `12

Director, Communications and Special Events, Miami University