Nu Skin, a multilevel marketing company with a global presence, makes anti-aging skin care products and dietary supplements. More than 10,000 independent Nu Skin distributors come from around the globe to learn about Nu Skin products, understand the science behind the newest innovations, and have a powerful in person brand experience.

Global Convention: Brand Experience & Store
Salt Palace Convention Center, Salt Lake City, UT
Live Event, Brand Activation

About The Project

The Global Convention has many different elements. We were charged with designing, building, and producing a Brand Experience hall, which had the following components: Recognition, Product Launches, Commitment, and Store.

New product is one of the biggest draws for attendees—both exploring and understanding its impact on their businesses. Our strategy was to use a variety of triggers to engage distributors as they journeyed through the Brand Experience space.


Bring the theme of the show, “Celebrate Stars: Shape Your Future,” to life through various brand experiences. Utilize new technologies to engage and recognize distributors from around the world. Create a store to showcase the new product. Engage a global audience.


With the theme in mind, we installed an 80-foot logo canopy to carry thematic messages, built an expansive star wall to encourage individuals to make written pledges and designed a recognition area of 11 stations that promoted achievement rewards. We also created product demonstration areas where distributors could learn about and interact with the products.

We appreciate all your talents and efforts, which you so graciously dedicated to Nu Skin for the past several months. Nu Skin prides itself on our branding and consistent messaging through our events. I know I speak for all of us when I say, Iacono Gets It!

Jodi Durrant

VP Events and Recognition, Nu Skin