Nu Skin is an American company which develops, markets and sells a wide variety of personal care products and dietary supplements. Nu Skin LIVE! 2017 was held at the Salt Palace Convention Center in Salt Lake City, Utah. This bi-annual event brings together Distributors from all across the globe. Together, they celebrate their successes while learning about and experiencing exciting new products.

Client:
NuSkin
Project:
NuSkin Live 2017
Venue:
Salt Palace Convention Center Salt Lake City, Utah
Services:
Live Event

About The Project

Nu Skin had a number of objectives they wanted to achieve; deploy an efficient registration area, highlight the Lumispa product line, introduce ten new brands with product experience boutiques, create a full-functioning store, and entertain, inform and motivate their attendees.

Challenges

Design a high-energy, interactive, & fun event with the opportunity for a huge crowd to gain access to multiple product launch experiences. Develop a platform that recognizes Nu Skin's multiple achievement groups. Create an organized and streamlined registration space that accommodates efficient flow from a large international audience.

Solution

We created ten captivating product experiences inside of branded boutique-like spaces. We developed a large number of photo-ops spread throughout the convention center to keep people smiling & having fun. We brought attention to the Nu Skin brands through encouraging the use of social media. We created different levels of Distributor recognition, including outdoor flags, large cutouts, & more. Registration was much more efficient through the use of multiple lines (VIP & General Admission) & multiple kiosks that kept things moving.

“We appreciate all your talents and efforts, which you so graciously dedicated to NuSkin for the past several months. NuSkin prides itself on our branding and consistent messaging through our events. I know I speak for all of us when I say, “Iacono Gets It!”

-Jodi Durrant

Vice President Events & Recognition, NuSkin