P&G’s Always brand launched a campaign to increase brand awareness and engender a can-do spirit in the targeted demographic — preteen girls. We assisted in the campaign, #LikeAGirl, staging and documenting a rally on Cincinnati’s Fountain Square. The main objective of the award winning campaign was to capture candid responses from the subjects as they participated in confidence building activities at various stations on the square. Their reactions helped reinforce the message that doing something “Like A Girl” is something to aspire to and be proud of.

Procter & Gamble
LikeAGirl Campaign Video
Media Production

Through the Always Like a Girl Experience, Iacono was instrumental in delivering a meaningful storyline, experience and video.  Their capabilities stretched beyond what we could have imagined was possible, creating an incredible brand pop-up experience for the girls of Cincinnati!

Stevi Carr

Global Senior Brand Design Manager, Proctor & Gamble