Scentsy is an Idaho-based direct selling company focusing on wickless candles and scented fragrance wax for electric candle warmers. The Scentsy Family Reunion is Scentsy’s big summer convention, featuring more than 6,000 independent consultants. It boasts live entertainment and a high energy general session, where independent consultants learn about the newest products and initiatives.

Scentsy Family Reunion
Gaylord Opryland Resort and Convention Center
Live Event

About The Project

Attendees come to be wowed by the scale and the entertainment. But they also come to reconnect with their Scentsy family, to see new products and receive business initiatives.

With the theme, Share Your Song in mind, we were tasked with providing a unique experience for the 6000 attendees in the general session and break out rooms.


Provide a fresh platform from which to deliver the message and introduce speakers and entertainers. Choreograph seamless awards presentations during general sessions, a highlight for attendees achieving their goals.


The stage was placed in the center of the space, a “theater in the round”, which allowed a sense of intimacy unusual for such a large group. An inverted pyramid of LED screens raised and lowered to reveal speakers and provided a stunning visual. Another stage was connected to the main by an elevated walkway which provided an opportunity to quickly transition from speakers to music acts. Dynamic brand and theme graphics were displayed on LED screens and banners around the perimeter of the room.

Iacono has been a trusted and reliable partner of ours for many years. They consistently challenge us to think outside the box and push the envelope to create experiences that are new, fresh and engaging for our attendees. Their holistic approach to events makes for a seamless and effortless planning process and they always deliver excellent work.

Eldon Gale

Director of Events, Scentsy