About The Project
The annual Global Sales Meeting serves as both a reunion and an education summit for Spectranetics partners from all corners of the earth. In our design, we sought to create a truly immersive experience for attendees. Setting our sites on a robust level of engagement, we devised the use of shaped screens and a dynamic ribbon of fabric & light that encapsulated the general session space. SPNC partners were engrossed by multi-layered mdia content that maximized attendee captivation.
To deliver an experience unlike anything their attendees had seen from previous years. Build excitement and energy around the launch of Stellar(a drug coated angioplasty balloon). Create a focused, informative, educational event allowing the salesforce to quickly get up to speed with the new product.
We created a dynamic event identity that set the tone for the global sales meeting. From the moment attendees walked in the front door, we established an inviting, consistent look through branding, signage, wayfinding and stage design. We transformed the large general session space into a captivating stage and backdrop. We created a fully immersive environment, building a sense of togetherness and allowing entertaining learning experiences.
"The team at Iacono was such a vital part to the success of our event. They become much more than a vendor, while providing guidance and direction to create the best event ever, we also developed a great friendship. We look forward to continuing our relationship and creating many more amazing events."