Spectranetics-Ignite:Global Sales Meeting

The Spectranetics Corporation develops, manufactures, markets and distributes medical devices used in minimally invasive procedures for the treatment of cardiovascular disease. Ignite: Global Sales Meeting became the platform to launch Stellarex (a drug coated angioplasty balloon). Along with clinical immersions designed to take the salesforce through the products application, this event also included the opportunity to complete oral certification. We also produced a visually striking, dynamic video that celebrated the launch while giving an overview of the marketing and sales strategy.

Client:
Spectranetics
Project:
Global Sales Meeting 2017
Venue:
Hyatt Regency Lost Pines, Texas
Services:
Live Event

About The Project

The annual Global Sales Meeting serves as both a reunion and an education summit for Spectranetics partners from all corners of the earth. In our design, we sought to create a truly immersive experience for attendees. Setting our sites on a robust level of engagement, we devised the use of shaped screens and a dynamic ribbon of fabric & light that encapsulated the general session space. SPNC partners were engrossed by multi-layered mdia content that maximized attendee captivation.

Challenges

To deliver an experience unlike anything their attendees had seen from previous years. Build excitement and energy around the launch of Stellar(a drug coated angioplasty balloon). Create a focused, informative, educational event allowing the salesforce to quickly get up to speed with the new product.

Solution

We created a dynamic event identity that set the tone for the global sales meeting. From the moment attendees walked in the front door, we established an inviting, consistent look through branding, signage, wayfinding and stage design. We transformed the large general session space into a captivating stage and backdrop. We created a fully immersive environment, building a sense of togetherness and allowing entertaining learning experiences.  

"The team at Iacono was such a vital part to the success of our event. They become much more than a vendor, while providing guidance and direction to create the best event ever, we also developed a great friendship. We look forward to continuing our relationship and creating many more amazing events."

Heather R. Schmidt

Conventions & Events Manager